About Kelly
Meet Kelly
Owner | Artist | Advocate for Natural, Lasting Beauty
Hello, I’m Kelly Yetzer, founder and aesthetic specialist at BeYOUtiful Ink Studio — where beauty meets intention, and every detail is designed with care.
I’ve always had a deep love for skincare, artistry, and natural enhancements, but it wasn’t until later in life that I found my true calling: helping women feel seen, confident, and effortlessly beautiful through permanent makeup and restorative tattooing.
As a former property manager with a long list of career paths behind me — from tax prep and bartending to CNA work, jailer, military veteran, and even taxi driver — I’ve lived a few lifetimes before stepping into this one. Like many women, I spent countless mornings penciling in brows and applying makeup in a rush. When I discovered the time-saving magic of microblading, it was a lightbulb moment: this wasn’t just a service — it was a transformation.
But I wanted more than a beauty boost. I wanted freedom, purpose, and a career where I could pour my passion into something meaningful. So I combined my years of business experience with my heart for helping others — and BeYOUtiful Ink was born.
Why I Do What I Do
My philosophy is simple: beauty should never overpower — it should enhance. Whether it’s brows, lips, eyeliner, or scar restoration, my goal is always to highlight your natural features in a way that feels like you, only brighter, softer, and more confident.
Every appointment starts with intention. I take time to understand your lifestyle, your goals, and what you want to wake up to each day — then design a look that complements your face and fits your life. We collaborate every step of the way, because this is your story, and I’m just here to help you tell it with clarity and confidence.
When someone compliments your eyes or asks about your flawless brows or lip color, I don’t want them to notice the tattoo — I want them to notice you.
Outside The Studio
When I’m not designing brows or working on transformative tattooing, you’ll find me enjoying time with my partner, Nick, and our trio of quirky cats: Coco, Cubby, and Princess, the fearless mouse-hunter.
Together, Nick and I share four amazing children — Jolene, Drew, Nicholas (Kenz) and Logan — and we truly cherish any time we get to spend together as a family. Whether we’re gathered for a meal, relaxing at home, or making memories outdoors, being with them is one of my greatest joys.
I also love quiet hobbies like knitting, crocheting, gardening, and cooking — and I find peace and connection in the outdoors through camping, hunting, and fishing.
One of my greatest hopes for the future is to launch a non-profit organization that helps fund areola restoration services for women who have undergone breast reconstruction. My vision is to create a space where no woman has to carry the financial burden of healing — where every survivor who walks through our doors can receive these life-changing tattoos at no cost, or at the very least, a deeply discounted rate through generous community support.
This work is about more than beauty — it’s about dignity, confidence, and helping women feel whole again.
